PLUS SIZE SUPER MODEL ASHLEY GRAHAM PARTNERS WITH ADDITION ELLE TO CREATE LUXURIOUS LINGERIE COLLECTION
Ashley Graham’s dream to create her own lingerie line was realized in 2013 when she launched her first collection designed and fit by Addition Elle. It’s resounding success lead to two more collections with the third one launching in August of this year. Ashley’s goal of creating lingerie that fuses “affordable sexy luxury” with “incredible support and comfort” for women of all sizes resonated with consumers, so much so, that her third collection will be sold by high-end European e-retailer Navabi – the global leader in premium plus-size fashion. Ashley will see her collection alongside such coveted brands as Roberto Cavalli, Manon Baptiste and Zizzi, to name just a few.
The upcoming collection was inspired by Old Hollywood glamour; it includes four bra and panty sets and one sexy chemise. The dramatic inspiration lead to a classic color combination of pearl white and sensual black accented with delicate touches of crystal and gold. The fabric selection was done to highlight a play on the sheer and sheen textures.
Bra sizing ranges from 36DD – DDD, 38/40/42 C-DDD, 44 C – DD; panties and chemise range from X-3X; pricing for this collection is $25.00 for a panty, $60.00 for a bra and $90.00 for glamour chemise.
The official launch date is August 18, 2014. The Ashley Graham collection will be available at select Addition Elle boutiques across Canada, addition-elle.com and Navabi.com.
Ashley’s Thoughts and Inspiration
The Nebraska-born supermodel could not be happier; elated with the upcoming launch, she was asked a near impossible task – choose your favorite.
The non-padded bra with black lace! I LOVE this one because the lace adds that oh-so rich feeling, while the extra panel on the cup ensures support with a sexy look. But, every bra has many different details that I’m so excited about! It’s really hard to choose just one. I drew on my experiences as a plus size model to create lingerie pieces that work on the body and are as comfortable and supportive to wear as they are beautiful. My goal was to create a luxurious collection which could flatter women of all sizes and ages, bringing out their inner sexiness as beauty comes from within and sexy is a state of mind.
Addition Elle’s collaboration with Ashley Graham
General Manager and VP Merchandising Janice Leclerc said “Working with Ashley is a pleasure! She shares the same goals and values that we do at Addition Elle – give the customer what she wants: beautiful lingerie that actually works! Between her ideas and our expertise, we knew we had a hit in our hands.”
“Ashley Graham is the world’s supermodel in plus-size fashion and is among the most recognizable” says Roslyn Griner, VP of Marketing and Visual Presentation at Addition Elle. “We leverage her star power and sensuality in each photo shoot. Our fall campaign was shot by esteemed photographer Jean Claude Lussier and showcases Ashley in a luxurious mansion; this rich setting plays well with the sophistication of her collection.”