All about “Turning Heads” – the Song Featured in our New Commercial!
Can’t get enough of the song playing in our new lingerie commercial? The track features vocal artist Charlotte Cardin-Goyer, a Quebecoise singer-songwriter, featured on the first season of “La Voix” (the Quebec version of the “The Voice). This track embodies the sexy, bold, playful qualities that imbue the Ashley Graham brand.
Charlotte Cardin-Goyer began her at a young age with singing lessons. Her debut performance was as the lead singer of a rock group in her primary school. In 2013 she was discovered and reached great popularity on the TV show La Voix. She was recognized for her sublime quality of voice and chose to work with Marie-Mai.
In addition to her career as a singer, Charlotte has been modeling since the age of 15 with Folio modeling agency. She has been featured in various campaigns and editorials published in key fashion magazines.
In search for an original music track for the Ashley Graham Lingerie ad campaign, Lori von Sychowski creative director of Mookai Creative Agency, became inspired by the idea of finding a young Canadian talent to promote. “There are so many exciting young artists doing great things right here at home and we loved the idea of collaborating with and promoting them. The minute my partner Annick and I heard Charlotte’s sound quality we were convinced she was the right voice for the spot. We discussed storyboard with Jason and he went off to create the lyrics and music mix. When we heard the first early takes we felt he really nailed the mood of the commercial and the sexy, bold, playful qualities that embody the Ashely Graham brand. We approached Addition Elle with the idea and they immediately were on board. We are all very excited about this all coming together as it did.”
(*Hurry! The first 50 downloads are free.)